Solaris

The Challenge

Solar companies compete on trust and clarity as much as price — prospective customers are wary of hidden fees, slow installs, and vague savings claims. The site needed to make the value proposition (up to 80% bill reduction, fast install) immediately legible while feeling premium enough to justify a considered purchase decision.

The Solution

Built Solaris as a single-page, conversion-first marketing site structured around a simple three-step funnel: check eligibility, get a free quote, get installed. Led with hard numbers (500+ homes powered, $2M+ saved, 4.9★ rating) directly in the hero to establish credibility fast, backed by specific customer testimonials with real before/after bill figures.

Impact

• •Structured the entire page around a clear 3-step conversion funnel (eligibility → quote → install)
• •Used concrete social-proof numbers (homes powered, dollars saved, rating) instead of generic marketing copy
• •Built testimonial section with specific, believable savings figures rather than vague praise
• •Delivered a clean, fast-loading marketing site optimized for a single conversion action (Get Free Quote)

Key Features

Tech Stack

Lessons Learned

• →Leading with specific numbers (not just claims) builds trust faster on a single-page conversion site
• →A tight three-step funnel outperforms a feature-heavy page for service businesses selling a considered purchase
• →Testimonials with concrete before/after figures read as more credible than generic praise quotes